Search Engine Optimization – on page and off.


Google and other search engines display content they believe is  relevant. They measure this relevance by analyzing page content, the words we read on the site and make a measurement based on the number and quality of other pages linking to the pages they show.

SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many cases, it is simply quality control for websites. Having said that, if there was ever an industry that was so little understood by people outside the industry, it’s SEO. So how do you get better search results for your website? Here are a few tips:

1. Write content that contains words and phrases that people looking for your website would be likely to use.

2. Build links to your pages to show that they are important.

3. Keep doing it!

65-70% of searches that people do online are done through Google making it  the king of the search engine jungle so this is the one you want to focus mostly on.

SEO is divided into 2 main areas:

1. On-Page Optimization. This covers what can be done on the pages of the website itself.

2. Off-Page Optimization. This covers activity that takes place elsewhere (e.g. link-building).

So when using these tactics to improve your website’s SEO performance, make sure to follow the SEO checklist:

  • Always start with keyword selection, research and testing
  • Meta description tags
  • URL structure
  • Internal linking strategy
  • Keyword density
  • Community creation in social networking sites
  • Blogging
  • Forum posting
  • Social bookmarking
  • Photo sharing

So by using these tips, creating a great site, providing something that people need and sharing your site with other great sites, you will quickly start to see your website traffic increase through the help of SEO.



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